Marketing & Branding 1. Aaker on Branding: 20 Principles That Drive Success, David Aaker I was in Brand Conference 2017 in Turkey, I bought that book, definitely must read. 2. Market Your Way to Growth: 8 Ways to Win, Philip and Milton Kotler In the same Branding Conference 2017, in Turkey, It caught my attention and I bought it, too, definitely must read.