The Best Marketing and Branding Books

Marketing & Branding

1. Aaker on Branding: 20 Principles That Drive Success, David Aaker

I was in Brand Conference 2017 in Turkey, I bought that book, definitely must read.

2. Market Your Way to Growth: 8 Ways to Win, Philip and Milton Kotler

In the same Branding Conference 2017, in Turkey, It caught my attention and I bought it, too, definitely must read.

3. Marketing 4.0: Moving from Traditional to Digital, Hermanwan Kartajaya, Iwan Setiawan, and Philip Kotler

4. Purple Cow: Transform Your Business by Being Remarkable, Seth Godin

5. All Marketers are Liars, Tell Stories, Seth Godin

6. This is Marketing: You Can’t Be Seen Until You Learn To See, Seth Godin

7. The 22 Immutable Laws of Marketing

8. Hello, My Name Is Awesome: How to Create Brand Names That Stick

9. The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand

10. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

11. Building a Story Brand: Clarify Your Message so Customers will Listen

12. Designing Brand Identity: An Essential Guide for the Whole Branding Team

13. Digital YOU: Real Personal Branding in the Virtual Age

14. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant